Tea box design: matching pack format, artwork and retail layout

Tea box design: matching pack format, artwork and retail layout

Tea box design starts with the tea format: individual sachets, a pouch, a tin or a gift assortment. Match the outer box to those packs and the retail layout before deciding colors, illustrations and finishing.

Loose tea pouches, sachets and tins need different arrangements. Review pack count and whether a window or compartment serves a useful presentation purpose. Reserve space for the product name and assortment information before adding illustrations.

Pack format and panel layout

Give the designer the dimensions and count of the inner packs. Keep room for removal and arrange the presentation so that the customer can understand the assortment.

Reserve panels for the product information supplied by the tea brand. Assess freshness protection at the inner pack level as well as the outer presentation box.

Explore Tea Paper Box for the relevant packaging range.

Related reading: Tea packaging protection: inner barriers, closures and handling; Tea packaging materials: checking sourcing and disposal claims.

Discuss the dimensions, quantities and requirements of your packaging project.